GENERAL GUIDELINES

• The aim with this manual
• Scope of application
• Approval procedure

As reflected in the logo of the Tshwane University of Technology, red forms a significant part of the colours used in the institution’s corporate identity. Red is regularly referred to as one of the most positive colours to successfully establish a brand with. Red is therefore the official branding colour of the Tshwane University of Technology and will thus be used as the more dominant colour in all documentation while blue will be the supporting colour.

The aim with this manual

In the quest of establishing a strong corporate brand (image and reputation) for the Tshwane University of Technology it is necessary to apply the corporate identity correctly and consistently. Incorrect use of the corporate identity will jeopardise the establishment of a strong brand thus reduce recognition and leave an unprofessional impression. This manual will assist and provide guidelines to the Tshwane University of Technology’s employees in implementing the corporate identity and its underlying requirements correctly. Further assistance is available from the Directorate of Corporate Affairs and Marketing.

Scope of application

The corporate identity guidelines, as captured in this manual, apply to:
• All corporate and specialist publications;
• Electronic web sites and communication;
• Qualification certificates;
• All stationary;
• Corporate gifts;
• Advertisements and advertorials;
• Flags and other symbols;
• Building and vehicle branding;
• Official academic and sport dress;
• Casual wear with branding; and
• Signage and information boards.

Approval procedure

The Directorate of Corporate Affairs and Marketing is the official custodian of the Tshwane University of Technology’s image and reputation.

As the correct implementation of the corporate identity is of utmost importance and as misinterpretation is possible, it is required that all newly designed items are approved by the Director of Corporate Affairs and Marketing before implementation/publication.

No printing or production will take place without such approval.