WHERE WE ARE	STRATEGY (to get where we want to be)	WHERE WE WANT TO BE
Institutional research (To do with the institution), e.g.: Academic research Administrative research People satisfaction Financial research Viability studies Impact studies	Decision support & model development Networking Planning support Assessment Guiding Assisting Information providing	Futuristic research (To do with external environ-ment & future possibilities), e.g: Labour market need research Growth projections Viability studies Bench-marking Scenario development Tracking of new trends
Data management & provision Ad hoc management data Management information support (MIS) HEMIS data